24 Days 24 Awareness Activities at Ayushman Arogya Mandir – National Health Mission, Jharkhand

24 Days 24 Awareness Activities at Ayushman Arogya Mandir

Low community awareness about government health schemes, programme benefits, and services available at Ayushman Arogya Mandirs.
Difficulty in reaching hilly, remote, and hard-to-reach areas with reliable health information and services.
Limited understanding of national and state health programmes among tribal and primitive tribal communities.
Routine health-day activities sometimes overlapped, reducing the effectiveness of awareness efforts at the facility level.
Many people preferred secondary and tertiary facilities due to limited awareness of primary care services nearby.

Implemented a structured “24 Days, 24 Awareness Activities” monthly calendar at Ayushman Arogya Mandirs.
Dedicated each day to specific health schemes, services, or programme benefits for focused community awareness.
Aligned awareness activities with national health days and routine facility-level services to improve relevance.
Organised outreach camps to extend services and information to remote, hilly, and underserved communities.
Trained CHOs, ANMs, and ASHAs to communicate in local languages for better community understanding and participation.

Increased community footfall and participation at Ayushman Arogya Mandirs.
Improved awareness of national health programmes and state health schemes among local communities.
Primitive tribal communities were sensitised about health services, schemes, and available benefits.
Ayushman Arogya Mandirs became better recognised as the first point of contact for primary healthcare.
The model was implemented across blocks and districts of Jharkhand, strengthening outreach and replicability.