Mahtari Vandan Yojana – Department of Woman and Child Development, Chhattisgarh

Mahtari Vandan Yojana

Problem

  • Reducing prevailing gender inequalities faced by women.
  • Enhancing women’s economic independence and their role in family financial decision-making.
  • Providing opportunities to improve the nutritional status, health, and standard of living of the family and children.
  • Promoting women’s empowerment by ensuring their direct participation in economic and banking activities.
  • Fostering economic self-confidence among women and cultivating a positive mindset in the face of prevailing unequal traditions and beliefs about women.

Solution

  • Opening online applications, developing the portal, and verifying applications.
  • Receiving online applications, developing the portal, and verifying applications.
  • Generating approximately 72,000 login IDs and passwords within 6 days.
  • Receiving and uploading 70,26,352 total applications from beneficiaries to the portal within 15 days.
  • Opening Aadhaar-seeded bank accounts for 70 lakh female beneficiaries under the scheme.

Outcomes

  • Deepened financial inclusion, where 86.7% had a bank account before MVY and a similarly high share are now Aadhaar-linked.
  • Prioritisation of nutrition in spending, with 94% reporting improved food for children and over 90% reporting improved family nutrition overall.
  • Increased women’s empowerment, with over 75% deciding independently how funds are spent and roughly 95% reporting increased respect from family/community.
  • Significant reliance on direct transfers, with about one-third of families considering MVY their main or only fixed income source and ~46% expecting a major impact if discontinued.
  • Establishment of individually controlled financial assets for women owning little to no productive property, providing a direct lever for economic empowerment.

SKOCH Award Nominee

Category: State Government – Women and Child Development
Sub-Category: secState Government – Women and Child Development
Project: Mahtari Vandan Yojana
Start Date: 3-10-2024
Organisation: Department of Woman and Child Development, Chhattisgarh
Respondent: Shahla Nigar
https://mismahtarivandan.cgstate.gov.in/
Level: Club


Video


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For more information, please contact:
Shahla Nigar at secy.wcd-cg@nic.in


(The content on the page is provided by the Exhibitor)

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