Indira Gandhi Matritva Poshan Yojana (IGMPY) – Department of Integrated Child Development Services (ICDS), Rajasthan
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Combating Maternal and Child Malnutrition
Problem
- Issues surrounding low birth weight and wasting of children
- Anemia in women and lack of antenatal check-ups
- Reduced nutritional outcomes in mother and children after providing supplementary nutrition
- Unavailability of nutritious food due to traditional behaviors, myths, patriarchal norms, and taboos
- Lack of awareness of benefits provided by the government and cumbersome enrolment process
Solution
- Addressing gaps in maternal nutrition by conditionalities in the scheme
- Addressing nutrition issues by cash dovetailed with social and behavior change communication
- Awareness generation activities for beneficiaries and key stakeholders
- Building frontline workers’ capacities to motivate mothers to eat nutritious food
- Provision of a paperless scheme for cash transfers with minimal documentation
Outcomes
- Integrated platform for auto-enrolment of beneficiaries and live process of payment
- Provided regular payments to beneficiaries
- Provided cash benefits and social behavior change communication
- Mobilized communities and provided counseling by trained workers for improved nutrition
- 40 percent of beneficiaries received cash and used it to buy food during pregnancy
SKOCH Award Nominee
Category: Other – State Department
Sub-Category: secOther – State Department
Project: Indira Gandhi Matritva Poshan Yojana (IGMPY)
Start Date: 2020-11-01
Organisation: Department of Integrated Child Development Services (ICDS), Rajasthan
Respondent: Ms Ranjeeta Gautam, Additional Director
https://wcd.rajasthan.gov.in/content/wcd-cms/en/icds-home-page.html
Level: Club
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For more information, please contact:
Ms Ranjeeta Gautam, Additional Director at adc.wcd@rajasthan.gov.in
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