“Maha-Agro Mart” E-commerce Platform – The Maharashtra Agro Industries Development Corporation Limited
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Maha Agro Mart: Addressing Agricultural Challenges and Early Results
Problem
- Difficulty accessing timely and affordable quality agricultural inputs.
- Challenges in finding direct channels to market value-added products.
- Lack of transparency and stable pricing affects fair market access.
- Limited options for inputs and market channels restrict informed decision-making.
- Struggles with obtaining timely weather and market price updates.
Solution
- Streamline the purchase of seeds, fertilizers, pesticides, and other inputs through the online platform.
- Enable farmers to directly market value-added products to consumers and businesses.
- Provide integrated services such as weather reports, market prices, and agronomic advice to support decision-making.
- Offer a comprehensive platform that combines input procurement, market access, and essential services.
- Use the platform to empower farmers and drive growth in the agricultural sector.
Outcomes
- Nearly 400+ vendors have registered on the platform.
- Over 2,000 products listed, with around 1,000 approved and live.
- More than 5 Lakh+ visitors to the site/app, and 5,736 app downloads.
- Transactions worth ₹10 lakhs+ have been completed on the website.
- Positive initial engagement and transaction activity despite being under six months old.
SKOCH Award Nominee
Category: Government Undertaking
Sub-Category: Government Undertaking
Project: “Maha-Agro Mart” E-commerce Platform
Start Date: 15-12-2023
Organisation: The Maharashtra Agro Industries Development Corporation Limited
Respondent: Dr. Mangesh Gondavale, MD (Maharashtra Agro Industries Development Corporation Ltd)
http://www.mahaagromart.com
Level: Club Plus
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For more information, please contact:
Mangesh Gondavale at patomdmaidcmumbai@gmail.com
(The content on the page is provided by the Exhibitor)
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