JioEngage: Innovating New Tech Solution – Jio Platforms Limited

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Case Study

JioEngage: Innovating New Tech Solution

JioEngage crafts impactful and targeted campaigns to capture attention, tell the client’s brand story, drive brand awareness and improve engagement. Each campaign is unique and designed with the brand’s user base in mind. It is a customer interactivity and digital marketing platform. This allows its clients to earn higher revenue and increase daily and monthly active users. 

Problem

Reaching the right target audience is the main problem. Brands needed avenues to keep their users active & interested. Many brands have marketing campaigns, but they forget to make them interactive or engaging so that users are interested in their campaigns. Most brand campaigns needed to have gamification and gratification elements in them. Also, it was realised that repetitive campaigns don’t leave a lasting impact on customer’s minds. 

Solution

JioEngage introduced a templatised solution that allows brands to ‘plug and play’ their mini-games seamlessly to their app or web. This solution is cost-effective and takes less time. Jio Engage meticulously planned and executed a series of initiatives to develop digital transformation brand solutions that cater to our client’s varied user base.

Outcome

On average, JioEngage has 3.8 million daily active users and 35.6 million monthly active users. The average time spent on JioEngage has been calculated at approximately 6 minutes. The growth in active users is a crucial indicator of the brand’s success. JioEngage measures the rate of adoption and monitors the growth trajectory. 

For example, Bournvita Tayari Jeet Ki awareness campaign resulted in 4 mn visits, 2.9 mn users, 681 KPI data collection and 1.3 million downloads. Other campaigns including Cadbury Playpad Campaign and Oreo Campaign registered similar results.

Through ‘play and win’ section on MyJio, it has not only achieved a subscriber base of 560 million+ users but also created a data-driven ecosystem that allows Jio to understand and cater to individual user preferences deeply. 

Summary

JioEngage’s brand solution helps increase brand loyalty, drives compelling results and amplifies the impact of their clients’ marketing campaigns. It offers lead generation and innovative marketing campaigns, product launches and campaigns that drive users to interact, build brand loyalty, increase conversion rate, differentiate them from their competitors, tell their brand story and help them with brand awareness and visibility.

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For more information, please contact:
Mr Mr, Bhupendra Sinha, VP at bhupendra.sinha@ril.com

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