Mahila Navodayam – District Rural Development Agency (DRDA)-Chittoor, Andhra Pradesh

The best way to show your appreciation for this project is to click some advertisements and keep a count of how many you clicked. You will be asked for the number of advertisements that you clicked before you can vote. The money generated through this supports our social action.

Empowering Women through Media

Problem

• Lack of technical guidance and proper handling for women 
• Covering the news soft technology and lack of learned skills in putting up the content
• Lack of the latest equipment leads to difficult and less effective journalism
• Lack of vast publicity along with other magazines
• Need for proper funding and advertisements for women 

Solution

• Expanded circulation of the magazine, increasing the number of subscribers and revenue generation
• Conduction of capacity-building programmes to upskill women journalists 
• Procurement of the latest cameras for journalists thus improving the quality
• Magazine circulation enhancement to other states and printing the magazine in other languages
• Reducing production costs by increasing the price of the magazine the subscribers 

Outcomes

• Rural SHG women started the magazine  and they successfully run it 
• Increase in magazine subscribers  and distribution among all line departments
• The magazine started with 750 copies and has reached 50000 copies
• Role of the magazine  in empowering rural women by increasing their income 
• A platform for rural artisans and entrepreneurs to explore their options 

Video

See Presentation

Gallery

Case Study

Empowering Women through Media 

Introduction:

Mahila Navodayam was a Telugu magazine started by the District Rural Development Agency that is exclusively run by Self Help Group Women.

Problems:

There was a lack of technical direction in the media prior to the project. There was an absence of skills in the dissemination of information and covering the news using soft technology. The lack of modern equipment made it ineffective for journalists to cover the news. The cost of running publications made it necessary to have sufficient finance and marketing.

Solutions:

The magazine’s circulation was expanded to additional districts, increasing the subscribers and revenue by selling advertisement space. Women journalists were trained in content unity, photography, and videography through capacity development programmes. The purchase of the cameras increased the quality of work . The manufacturing cost was decreased by raising the magazine’s price and increasing the number of subscribers.

Outcomes:

The initiative highlighted the success stories of rural women who altered their livelihoods and implemented socioeconomic changes. It has grown from 750 copies to 50000 copies. The magazine empowered women and raised their income and served as a platform for rural craftsmen and entrepreneurs to explore options.

Challenges:

The most difficult component of the endeavor was teaching rural SHG women who launched the magazine in journalism.  It was difficult to reach out to businesses and persuade them to subscribe to the magazine and cover the printing costs.

Innovation:

The project’s novel components included the fact that journalists were functioning as social activists who took part in surveys and produced reports, which were utilized for rural development initiatives. These journalists also received video production training. 

Opportunities:

The project’s implications entail enhancing subscriber coverage and news collecting throughout the Rayalaseema Zone. It can work on developing a website for Navodayam magazine to raise awareness about rural development efforts.

Summary:

The magazine has achieved its goal of empowering women by raising awareness, sharing inspirational tales and discussing gender and other social issues that rural women confront.

For more information, please contact:
Mr Tulasi, Project Director at seedapctrjdm@gmail.com

(The content on the page is provided by the Exhibitor)

The best way to show your appreciation for this project is to click some advertisements and keep a count of how many you clicked. You will be asked for the number of advertisements that you clicked before you can vote. The money generated through this supports our social action.