Garba as an Intangible Cultural Heritage – Commissioner, Youth Service and Cultural Activities

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Cultural Revival: Uniting Through Diversity

Problem

Lack of enthusiasm among the young generation to learn Raas Garba
Challenges in representing non-selection for delivering performances to higher authorities
Need for innovation in traditional Raas and Garba forms while performing at State and international levels
Difficulty in increasing the number of participants and artists in cultural events and festivals
Delayed security clearance from airports for Raas Garba artists and cultural groups on many occasions.

Solution

Select captivating cultural groups to appeal to international delegates and guests.
Boost event success with extensive on-site publicity.
Extend event outreach through social media platforms like YouTube and Facebook.
Generate interest with engaging videos of singers, artists, and sports players on social media.
Collaborate with local authorities to encourage mass participation.

Outcomes

Enhanced viewership of live coverage featuring both singers and cultural groups.
Increased attendance at cultural events encourages a deeper understanding of patriotism and self-reliance.
Growing demand for extended cultural programs, beyond single-day events.
Expanded opportunities for artists to connect with diverse rural and urban audiences.
Drew attention of all ages, fostering greater participation from senior citizens to children.