Social Media – Bank of Maharashtra

Social Media

Traditional banking communication relied on listing scheme features, failing to connect with real customer pain points or everyday scenarios.
Lack of regional and cultural resonance limited engagement across India’s linguistically diverse audiences.
Financial literacy gaps persisted due to complex banking concepts being communicated in technical formats.
Younger digital-native audiences, especially Gen-Z, remained disengaged from conventional banking content.
Social media was underutilised as an interactive service touchpoint, restricting trust-building and two-way engagement.

Comprehensive creative rebranding to establish a distinct, recognisable social media identity for the bank.
Development of animated and story-driven content formats to simplify banking concepts and promote financial literacy.
Launch of cyber awareness initiatives using relatable narratives and practical digital safety tips.
Extensive use of regional languages, including Hindi and multiple state languages, to ensure cultural relevance and inclusivity.
Adoption of innovative formats such as shoot-based videos and generative AI–driven animation to sustain engagement.

Achieved second position among Public Sector Banks in total social media followers by September 2025.
Significant increase in visibility and recall through consistent branding and creative storytelling.
Enhanced reach across diverse markets through regional language campaigns and digital advertisements.
Improved customer access to banking information and query resolution through active social media engagement.
Recognition of the bank’s social media platforms as educational, trusted, and customer-centric digital spaces.