You Matter – Star Union Dai-ichi Life Insurance
Star Union Dai-Ichi Life Insurance
Problem
- Lack of comprehensive wellness tools addressing mental, physical, and financial health together.
- Limited access to evidence-based mental health resources and guided practices.
- Need for customisation to match individual wellness goals.
- Insufficient awareness of women’s health issues, such as PCOD/PCOS.
- Gaps in integrating policy servicing with wellness engagement.
Solution
- Launch of the You Matter app as an open platform with a user-friendly dashboard.
- Features include stress management tools, guided meditation sessions and evidence-based mental health resources.
- Integration of Aktivo Score, smart diet planner, healthy recipes, etc..
- Access to lab tests, scans, doctor consultations, and a pharmacy with discounts.
- Seamless integration with PMJJBY and Credit Life policies.
- Engagement tools such as step challenges, referral programs, and wellness campaigns.
Outcomes
- Around 175,000 app downloads, 45,000 organic downloads in a single month.
- 60% of users are actively engaged in health assessments and activity tracking.
- 47% tracked physical/mental activity
- 28% engaged with financial content, and 44% accessed policy dashboards.
- Positive resonance of wellness initiatives with parent banks, partners, and policyholders.
SKOCH Award Nominee
Category: Insurance
Sub-Category: Technology – Apps
Project: You Matter
Start Date: 3-01-2024
Organisation: Star Union Dai-ichi Life Insurance
Respondent: Amit Sarathe
https://www.sudlife.in/
Level: BFSI – 1
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Case Study
You Matter – Star Union Dai-ichi Life Insurance
The “You Matter” initiative, launched in March 2024 by Star Union Dai-Ichi Life Insurance, was designed as a comprehensive wellness ecosystem connecting insurance with holistic well-being. Its focus extended beyond financial security to mental, physical, and lifestyle health, making it a unique proposition in the BFSI space.
At its core, the app serves as a digital advisor, offering evidence-based tools to support stress management, meditation, positive psychology practices, and resilience-building. The dashboard was developed for ease of use, minimizing clicks and ensuring that features like activity tracking, financial calculators, product pages, and policy servicing tools are easily accessible. This approach aligns health and financial goals, encouraging users to adopt healthier lifestyles while managing their insurance needs.
The app’s wellness features include guided meditation sessions, customizable stress management techniques, Aktivo Score-based activity tracking, diet planners, and healthy recipe suggestions. It also dedicates space for women’s health, with resources on conditions like PCOD/PCOS, lifestyle management, and preventive care. By integrating doctor consultations, lab tests, scans, and pharmacy discounts, the app expands into preventive healthcare, providing a one-stop solution for physical and mental health.
The insurance linkages further strengthen its relevance. Policyholders, particularly those under PMJJBY, can download certificates and access policy details directly through the app. Customer servicing is integrated with portals and chatbots, ensuring efficiency and reducing manual intervention.
The project demonstrated strong traction, achieving 175,000 downloads in less than two years, with high user engagement in wellness and insurance services. Beyond individual adoption, the app enhanced brand equity for SUD Life, positioning it as a customer-centric insurer innovating at the intersection of health, wellness, and finance.
For more information, please contact:
Amit Sarathe at amit.sarathe@sudlife.in
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