M.P Farm Gate App – Madhya Pradesh State Agriculture Marketing Board
M.P. Farm Gate App
Problem
- Farmers had limited access to markets beyond local mandis, restricting income potential.
- The presence of multiple middlemen reduced producers’ share in consumer prices.
- Lack of real-time price discovery and buyer-seller transparency.
- High transportation and logistical costs burdened small and marginal farmers.
Solution
- Launched the M.P. Farm Gate App, enabling direct digital sales from farms to buyers.
- Integrated digital Sauda Patrak and geo-tagging features for secure, traceable trade.
- Connected farmers with nearby buyers, FPOs, and logistics providers via mobile.
- Enabled online payments and receipt generation under the APMC framework.
Outcomes
- Farmers gained better price realisation and reduced dependency on intermediaries.
- Real-time buyer access expanded the market reach for rural producers.
- SHGs and FPOs adopted the platform to aggregate and market produce efficiently.
- Improved transparency and efficiency in agricultural marketing across districts.
SKOCH Award Nominee
Category: Government Undertaking
Sub-Category: Government Undertaking
Project: M.P Farm Gate App
Start Date: 01-12-2022
Organisation: Madhya Pradesh State Agriculture Marketing Board
Respondent: Kumar Purushottam
https://eanugya.mp.gov.in
Level: Club
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For more information, please contact:
Kumar Purushottam at mdmandiboard@gmail.com
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