Mukhya Mantri Doodh Uphaar Yojna – Women & Child Development Department, Haryana

Problem

• Need to reduce the high prevalence of malnutrition in Haryana 
• Poor nutritional and health status of children, pregnant and lactating mothers
• 25-35% of children suffer from the problem of being underweight and stunting, as per the CNNS report
• Availability of ready-to-serve food which has poor nutrition value.
• Presence of myth among rural masses that milk is available only in liquid form and can be stored for a few hours.

Solution

• Introduced a scheme based on partnership of public, cooperative, PRIs, community leaders and NGOs

• Provision of much-needed nutrients through additional food items 
• Provision of 200 ml fortified skimmed milk in five flavors by the state government 
• Distribution of fortified milk is distributed for 300 days a year
• Fortification of skimmed milk with Vitamin-A and D-3 as per Food Safety & Standards Authority of India (FSSAI)

Outcomes

• Reduction in the incidence of underweight cases and malnutrition in the community.
• Improving and strengthening the SNP provided to the beneficiaries
• Continuous changes in the recipes in AWCs keeping in view the need requirement of the beneficiaries
• Amelioration and improvement in important nutritional status indicators
• Improvement in the nutritional status of the children and mothers in coming months and years