Development of 8 Aspirational Districts of Jharkhand by CCL-Central Coalfields Limited
Transformative Community Development Through CSR Initiatives
Problem
- High levels of unemployment due to a lack of job opportunities and resources in Jharkhand.
- Insufficient programs and resources for skill development, particularly for tribal artisans, impacting local economic growth.
- Poor healthcare facilities and sanitation affecting community health and contributing to high disease prevalence.
- Limited rural infrastructure and livelihood opportunities, hindering long-term growth and stability.
- Lack of support for sports and physical fitness, affecting youth talent development and overall physical well-being.
Solutions
- Collaborate with local stakeholders to understand specific needs and develop targeted interventions for each command area.
- Hold village meetings to discuss and create detailed action plans with community members.
- Combine individual action plans into a comprehensive plan for review and approval by the CSR committee and board.
- Sanction approved activities for execution during the financial year, with nodal officers overseeing projects and monitoring progress.
- Periodically review progress and make necessary adjustments to ensure effective implementation and alignment with project goals.
Outcomes
- Marginalized students received free engineering coaching, improving their educational opportunities and promoting social equity.
- Skill development programs for tribal artisans preserved traditional crafts and boosted the local economy.
- Enhanced healthcare facilities and improved sanitation infrastructure positively impacted community health.
- Rural development projects created sustainable livelihoods and infrastructure, contributing to the overall well-being of residents.
- Sports promotion fostered physical fitness, teamwork, and talent development among youth.
Challenges
- Efforts were needed to build trust and involve local communities, understanding their unique needs and cultural contexts.
- Training and empowering local personnel to manage projects effectively was crucial and required ongoing skill development.
- Ensuring the longevity of initiatives beyond the project duration was a challenge, with a focus on creating self-sustaining models.
- Managing limited resources and ensuring they were effectively distributed among various initiatives posed a challenge.
- Continuously tracking progress and assessing the impact of interventions required robust systems and regular reviews.
SKOCH Award Nominee
Category: Social Excellence
Sub-Category: Poverty Alleviation
Project: Development of 8 Aspirational Districts of Jharkhand by CCL
Start Date: 01-01-2018
Organisation: Central Coalfields Limited
Respondent: Mr Mario Tanuj Ekka
https://www.centralcoalfields.in/ind/index_h.php
Level: ESG2
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Case Study
Transformative Community Development Through CSR Initiatives
Problems
Jharkhand faces high unemployment due to limited job opportunities and resources. Tribal artisans lack skill development programs, hindering economic growth. Poor healthcare and sanitation contribute to widespread disease. Inadequate rural infrastructure and livelihood options impede long-term stability. Additionally, a lack of support for sports affects youth talent development and overall physical well-being.
Solutions
Collaboration with local stakeholders helped identify needs and create targeted interventions. Village meetings facilitated action plans, which were integrated into a comprehensive plan approved by the CSR committee. Activities were executed with oversight from nodal officers, and progress was regularly reviewed to ensure alignment with goals.
Outcomes
Marginalized students benefited from free engineering coaching, enhancing their education. Skill development programs boosted the local economy and preserved traditional crafts. Improved healthcare and sanitation positively impacted community health, while rural development projects created sustainable livelihoods. Sports promotion initiatives fostered youth fitness and talent.
Challenges
Building trust and engaging local communities were essential, requiring cultural sensitivity. Training local personnel and ensuring long-term project sustainability posed challenges. Resource management and effective distribution were critical, and continuous progress tracking demanded robust systems and regular assessments.
Innovation
CCL’s innovative approach involved engaging local stakeholders to tailor solutions to Jharkhand’s Aspirational Districts. By integrating health, education, and skill development into a holistic plan, and collaborating with NGOs and district offices, CCL ensured effective and sustainable interventions. Regular reviews allowed for adaptive strategies, enhancing the project’s responsiveness to community needs.
Opportunities
CCL’s future opportunities include expanding educational initiatives with medical coaching and a state-of-the-art library in Ranchi. In sports, they plan to enhance their academy by adding new disciplines. Their successful skill development model will be replicated in more districts, further supporting tribal artisans. These initiatives aim to broaden CCL’s impact on education, sports, and skill development, fostering long-term community growth and empowerment.
Summary
CCL’s project focuses on addressing key challenges in Jharkhand’s aspirational districts through targeted CSR initiatives. By expanding educational programs, including medical coaching and a new library in Ranchi, enhancing sports training facilities, and replicating successful skill development models, CCL aims to improve community well-being and economic opportunities. These efforts are designed to foster long-term growth and empowerment in underdeveloped areas.
For more information, please contact:
Mr Mario Tanuj Ekka at mario.tanujekka@coalindia.in
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